Pilipinas Kay Ganda and the Culture of Plagiarism: An Acceptable National Instinct?

The photo was taken here. Created by Spanky Hizon.

The headline story today of Inquirer is clear, President Aquino wants the Department of Tourism to get another logo and branding for its promotion project. The criticism over the "Pilipinas Kay Ganda" seems to be too hot for them to handle, after taking flak from solons, including Sen. Miriam Santiago who was not amused.

Frankly, I can't see how WOW Philippines cannot sell. It already did, albeit not as effective as the tourism strategy of our neighbors Indonesia (beach-wise Boracay is so much better than Bali) and Malaysia, which tourism industry are reaping billions. But that is a topic for another day.

And there is another thing, the more fundamental question of whether we should really be promoting tourism industry this much if it is actually found to be ecologically-destructive (even Ecotourism is not immune to this) and damaging and/or demeaning of our indigenous cultures and national identity. This, when we should really be focusing on more sustainable and robust sources of economic development, like industrialization. But again, that is another topic for another day.

But I want to focus on one issue, and it is the claim that Pilipinas Kay Ganda logo is a product of plagiarism. Blogger Spanky Hizon revealed what is to be a lethal monkey-wrench to the DOT's project - by putting it side-by-side with Poland's "Polska" tourism logo and saying that the similarities are simply, too hard to ignore. Someone in the DOT (or whoever they commissioned) must have been a great Google fan.

But is it just a mere slip-up on the part of DOT? I say, that it is more than that. It is, in fact, related to recent controversy hounding the Philippine Supreme Court  and the claims that the Supreme Court, by protecting itself from accusations that it plagiarized a legal text and censoring the UP College of Law who fought against it, may have just legalized plagiarism "without malicious intent".

For that matter, the question then becomes: is the culture of plagiarism really, morally detestable? What are the conditions with which it becomes permissible and even necessary?